There can be no doubt that testimonials are a cornerstone of your ‘Social Proof’ or credibility with your prospective customers / clients. Written testimonials are great (and I’ve got plenty on this website!), but even more effective than the written word is the option of having short effective video clips embedded into your website pages, so your website visitors can actually see your customers / clients telling them how good you are! It’s also possible to produce a short video clip of you introducing yourself to your visitors, again presonalising your website, your Company … and you!
See what some of my clients say about the video testimonials I’ve produced for them …
Ken came to one of my dance evenings and filmed three of my dancers talking about the ‘Lindy Jazz’ experience, and I’ve had this video testimonial clip on my website for some time now. It was important to alleviate any doubts that people new to dance may have had about attending, and Ken was able to put the dancers at their ease and produce a really professional and effective video clip which fulfilled the brief perfectly. I’m delighted with the result!’ … Joo-Lee Stock, Lindy Jazz’ Durham
‘Ken came to my office and filmed one of my clients talking about my services which I’m about to put onto my website. I do think that whilst written testimonials are good, when you see the person actually speaking the words, it makes it much more real and believable, and therefore more effective. Ken was able to put this person at ease and asked the right questions in the correct way to elicit an honest and natural response. I’m delighted with the result!’ Kate Schott, ‘Enlightened Living’ Darlington
The Process is simple … we first discuss what message you want to give prospective clients, and the filming is done preferably on one visit if there is a central point (your premises?), and then edited according to your brief, and delivered to you in a format which is easily uploaded to your website. As most clients utilise the video clip production service as part the overall service available, costs are kept to a minimum, and a typical short (3 – 5 minute) clip can be provided at around a quarter of the price charged by Specialist Video Production Companies who provide only this service. They’ll tell you that their production quality is second to none to justify their high prices (in excess of £1,000) but judge for yourself by viewing these clips that I’ve done for my clients’s websites!
http://www.lindy-jazz.co.uk/dance_home/videos/newtodance.htm
http://www.civicclinichealth.co.uk/
http://www.civicclinichealth.co.uk/index.php?option=com_content&view=article&id=48&Itemid=54
And How about one for my own Business?!! …
So if you want to bring your website alive and encourage prospective clients to chose YOU over your competitors, then contact Ken Day to discuss your requirements!