WHAT CAN I DO FOR YOU AND YOUR BUSINESS?
This is something that everyone who advises Companies should be able to say in one sentence! … so let me have a go …
I Can Make Your Turnover And Your Profits Increase …
That’s It! … Nothing More … Nothing Less … Have I Said That Clearly Enough?!! … Good!
How Do I Do It?
By Helping You To Create More Leads Into Your Business (‘Lead Generation’)
By Helping You To Convert More Of Those Leads Into Customers / Clients For You (‘Sales Conversion’)
By Ethically And Professionally Maximising Your Income From Your Existing Customers / Clients (‘Customer Maximisation’)
These Three key objectives Are Achieved By Applying Both New And Established Marketing Strategies To Your Marketing Plan (You Do Have A Marketing Plan Don’t You?!!) … When All Three Of These Approaches Are Activated, The Result For You Is More Sales And More Profits …
And There’s More! …
My help doesn’t just end with your Marketing Campaigns! … I completed an exercise for a client recently which enabled them to have a much better understanding for what their individual department sales were … they have multiple income streams, but weren’t able to track how each was doing. I put into place a simple tracking system to enable not just monthly sales but also annual sales trends to be identified easily! … I also interviewed each member of this Company’s staff to glean an insight into new ways of operating more efficiently, with the result that this Company will soon be instigating an ‘Open Forum’ to enhance communications and encourage more new ideas to be brought forward easily …
And Even More! …
I’ve also just completed a series of video testimonials for another client which are about to go onto their website … This shows a number of their (very happy!) customers extolling the virtues of my client’s service. The benefit of doing this is obvious … It enhances client credibility in the eyes of prospective new customers, and encourages new customers to contact my clients. You will see my own video testimonials on this website, but I’m now able to offer this to my clients too … as part of our contracted time together (and also funded by Grant funding schemes!)
How Do I Work With Clients?
In short … in a very flexible way! I spend whatever time the client requires each month to promote their businesses in the most effective way. this could be 1 or 2 days per month … sometimes more depending on the campaigns they want to put into place and their timescale. It won’t take you long to work out that I don’t have time to work with very many clients, so I only work with those who are committed to applying the campaigns that we jointly produce.
Depending on how much time the client has to work on their marketing plans themselves (and how much they know about Marketing!) the spectrum of advice I can give ranges from reviewing and amending my clients’ own campaigns and Marketing pieces, to creating complete campaigns, writing copy for website pages, creating Direct Mail Letters, E-mail Campaigns, Newsletters, Press Releases etc.
It’s important to remember that my consulting fees are lower than many other external consultants, and also that I can offer you advice on accessing sources of funding to pay for my consulting time. See my ‘Grant Funding’ page on this website …
Contact me for details and to get your first hour or two of consulting time FREE …
What Results Can You Expect?
The well known ‘Dragon’s Den’ entrepreneur, James Caan, was the keynote speaker at a Marketing conference I attended recently, and he offered £5 back to anyone in the audience who gave him £1 … it didn’t take long to convince the audience that if you get back more than your ‘Investment’ (Note … not ‘Cost’) then your Marketing Budget should be unlimited! … So that’s what I do …
My aim is to give you back a minimum of 5 times my consultancy fee over whatever period we work together …
The objective of every Marketing campaign I put into place for my clients is to make YOUR customers contact YOU, rather than you ‘cold calling’ THEM … it’s about creating ways to access your ‘Target Markets’ with a powerful persuasive message, using the correct ‘Routes to Market’.
Marketing is also a ‘numbers’ game, and as a guide, if you are not getting a 5 – 12% positive response rate to your campaigns at present, then you could be doing a lot better! … if this doesn’t sound too great to you, have a look at the next paragraph!
Case Studies …
If you take advantage of the FREE consulting time I offer, I can show you hundreds of examples of how great marketing has produced amazing results! … if you’d like to see a current example, listen to Stephen Gent (Wiltshire Farm Foods, Cleveland) on one of my Training Course page video clips … He’s instigated a Post Card campaign aimed at ‘Lapsed Customers’ (A Specific ‘Target Market’) with an ‘Irresistible Offer’ of ‘Free Meal Deals’ … he has had an 8% response rate to date giving him 40 new leads to follow up … if only 25% of those leads become customers again, that’s worth £10,000 a year to Stephen’s business … for an outlay of less than £250 !!!
See How this Could Work For You ! …
Have a look at the Table below …
The headings indicate that there are really only 3 ways to increase your turnover:-
Increase the number of Active customers (Column 1)
Increase the average spend per sale (Column 2)
Increase how often people buy your product or service (Column 3)
In this Company, on the top line, you will see that they have 1,000 current customers, each spending an average of £100 twice a year … this equates to a turnover of £200,000 … not too bad, but look at the ‘Multiplier Effect’ of increasing each of the three Revenue ‘funnels’ by only only 15% (middle line) … The turnover increases by 52% to £304,175 !!
Now … Look at the bottom line … imagine if this company instigated an effective ‘Lead Generation’ and ‘Sales Conversion Programme’ (Post Cards / e-mail / Free Reports / Direct Mail Campaign / Testimonials / Guarantees etc) which produced a third more customers, and then put in place a programme for ‘Customer Maximisation’ (Referral Bonus for existing Customers / ‘Upselling &‘Cross Selling’ Services or products etc) which increased the average spend per sale by 25%, and increased the number of times each customer bought from this Company by 50%, then this Company’s turnover could easily go to over Half a Million pounds!!!
Do You Think These Increases Are Possible In Your Business?
Yes, certainly … but you will enhance your chances of success hugely if you work with an experienced Marketeer … and … you put into place the things that they recommend to you!
Want to know what kind of results you could get from applying these principles to your business? – Let’s meet up for a FREE consultation and let me find out more about your Business and suggest some simple ‘quick fixes’ that could make a huge difference to your Turnover and Profits!